13 Feb

Helping people imagine, design, and create a better world.

Our last company visit was to Autodesk. There were 4 presenters, and I must say they sure do know how to grab the attention of a crowd. They kicked off the day by showing us this powerful video. No lie, I think a few of us got chills.

Pretty great right? I feel like the world is my oyster. Back to Autodesk. They specialize in 3D Design, Engineering and Entertainment Software. Think AutoCAD & Avatar. Yes, they are world leaders, head honchos, on top of their game.

Company facts/why Autodesk is awesome:

  • Founded in 1982
  • 6,600 employees
  • 1,900 channel partners
  • 10 million users in 187 countries
  • 99 of the 2010 Fortune 100 companies use Autodesk products
  • 15 Oscar winners for best visual effects have all used Autodesk software
  • 1.2 million students are trained on Autodesk software each year

Thanks to their digital prototyping (DP) software, the California Academy of Science is the greenest museum on the planet. The above bulleted accomplishments are also due to their cutting edge technology and ability to be leaders in digital entertainment creation (DEC), building information modeling (BIM), and sustainable design.

They are also moving further into the consumer space with their mobile computing SketchBook Pro software, cloud computing product Homestyler (allows users to create virtual interior design projects), 3D printing capabilities, and advances in reality & virtual reality through 3D laser scanning.

Autodesk China R&D (ACRD) & Beyond:

The China Application Development Center (CADC) was established in 2003 and the ACRD was created in Shanghai in 2008. It is just three years later and they have more than 1,000 employees! Their 2010 revenue was $1.7 B and their cash & cash equivalents were $1.1 B. Asia makes up 23% of Autodesk’s business. Since the Asian market is 80% filled with piracy, their strategy is about gaining market share, not about revenue.

Do you really care about China or are you here to take advantage about how large they are?

Autodesk employees asked themselves this question and determined that in order to be truly successful in this marketplace, decisions need to be made that are in China’s best interest. They are not in China to capitalize on the opportunity while the market is hot. As you can tell from my bulleted list above, they are smart, strategic, and in it for the long haul.


3 Responses to “Autodesk”

  1. H. Reynoso February 13, 2011 at 5:01 am #

    Hearing the Autodesk team talk about their products being used for sustainability purposes was a real highlight! Few companies are “in tune” with this new philosophy of doing business.

    • Jennifer Campbell February 19, 2011 at 8:51 pm #

      I agree. It seems that they can have so much value add to the world to make it a better place for us all. I also liked how they showed us the building in SF and it works.

    • Elena Strasser February 21, 2011 at 7:35 am #

      I certainly hear Sunyoung’s influence here…
      But you do have a very good point. Autodesk was one of the few companies that actually did focus on sustainability and successfully made it part of their value proposition.

      Overall, it was interesting to see how much room for growth there is in China in terms of the sustainability movement. I wonder how long it will take them to catch onto that.
      Now, that the Chinese are starting to move from sole manufacturing to innovation, sustainability might be one of the next steps.

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